Step behind the scenes of our Autumn/Winter 25 photoshoot and experience the atmosphere where creativity comes to life. From moments of styling to the finishing touches on set, every detail reflects the essence of OYOY Living Design — rooted in tradition, shaped by craftsmanship, and told through modern simplicity. To capture the true vibe of the day, we also shot a series of behind-the-scenes moments on an analog camera — a nostalgic nod to the timeless spirit of the collection.
Autumn / Winter 2025
We celebrate the harmony between past and present — where tradition meets modernity. The Autumn/Winter 25 collection pays tribute to the beauty that unfolds when elements from different eras blend into a personal expression of home.
To bring this spirit to life, we visited the home of our founder, Lotte, whose love for meaningful traditions and timeless design reflects the essence of OYOY Living Design.
With this collection, we invite you to embrace the freedom of mixing and matching — creating spaces that tell your unique story, rooted in tradition yet open to new possibilities.
